11/13/2023 0 Comments Y booked ayalaMerchants should have easy access to the ZingMall through various devices. The back-end must be accessed via laptop and tablets.As such, shoppers must have smooth access to it on both website and mobile platforms. User accessibility remains a priority for the ZingMall platform. The front-end must be accessible through both web and mobile.Identifying all use cases of the platformĭuring the early stages of the project, Ayala established multiple high-level requirements that the platform needed to meet.These are some of the few pain points ZingMall wishes to tackle for a more seamless customer buying experience.Īpplying Solutions: What were the steps taken to reach our goals? What were the strategies used? What was the process like? 1. It may take numerous riders to make each delivery, regardless of where customers bought the product. To address the pain points of existing instant commerce platformsĪpart from the usual two to three days waiting period, shopping online can also result in varying shipping fees when ordering items from multiple stores. Yet, for those unfamiliar with online formats, ZingMall will act as a bridge that can mimic in-store shopping from start to finish.Ħ. To create a seamless user experience to mirror in-store shopping in an online settingĪs more consumers grow to prefer online shopping, it is imperative to enable user-friendly platforms. ZingMall aims to carry out orders within two hours or less to grant instant gratification to customers.ĥ. To achieve the customer’s instant gratification by fulfilling orders in less than two hoursĬommon marketplaces typically fulfill orders within two to three days. They can use the development of this platform to drive better revenue and build brand awareness.Ĥ. ZingMall will be one of the many tools utilized by Ayala to enhance its omnichannel strategies further. To facilitate the digital transformation of Ayala Malls and aid its journey to become a pioneer in omnichannel retail Through ZingMall, the brand will also aim to expand its online shopping dominance.ģ. To cement the Ayala Malls’ dominance in Philippine retail, both offline and onlineĪyala Malls are known for being some of the top offline retailers in the country. It will also serve as a way to enhance a customer’s shopping experience.Ģ. To work with Ayala Malls in building the leading website and mobile app for on-demand eCommerce in the PhilippinesĪyala ZingMall will be dedicated to meeting the needs of local consumers in the Philippines. As such, we have established the following objectives and goals for this project:ġ. While online apps and platforms are nothing new to the market, developing and managing one requires great effort. Setting Objectives and Goals: What were the targets set to be able to solve this problem?
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